Published: Wed, February 07, 2018

Crocodile Dundee reboot calls after Super Bowl ad excites fans

Crocodile Dundee reboot calls after Super Bowl ad excites fans

The tweet came after Eastbound & Down actor Ike Barinholtz said that he was "legitimately bummed there is not a new Crocodile Dundee movie" being made.

For weeks, trailers for Dundee: Son of a Legend Returns Home have been making the rounds on the Internet, but a Super Bowl ad explained the whole thing - the stunt was nothing but an entertaining tourism ad for Australia.

So far the petition has reached more than 3000 signatures and is growing in support.

"Hearing such a positive response from a fan point of view, I would definitely be open to it", Hemsworth said.

"The Super Bowl has the largest reach of any advertising platform in the USA, with more than 100 million viewers tuning in across America and many more millions globally".

Hugh Jackman, Margot Robbie, Russell Crowe and Ruby Rose all appeared in the third ad in a series released over the past month, apparently teasing a forthcoming reboot of Paul Hogan's franchise.

Presented as a buddy comedy, the movie features Danny McBride as Brian Dundee, the long-lost son of Mick Dundee and Chris Hemsworth as his sidekick, Wally Jr.

The mock movie trailer is the tourism board's biggest single United States advertising campaign since Paul Hogan's Come Say G'Day ads in the 1980s.


In a statement, Tourism Australia said the advertisement is part of Australia's largest tourism campaign targeting the USA since Paul Hogan's classic "come say g'day" clip more than 30 years ago.

"The Super Bowl has the largest reach of any advertising platform in the United States, with more than 100 million Americans tuning in across the USA and many millions more people globally".

The spot was reportedly bought at a cost of around US$5 million.

Even without the film reboot, it's not the end for the Hemworth and McBride partnership with additional phases of the campaign featuring the likes of Jessica Mauboy and Curtis Stone already in the works.

The teasers led viewers to believe that Mick "Crocodile" Dundee was lost in the outback, and only the American son no one knew he had would be able to find him.

"I think a lot of people around the world weren't really familiar or educated on what Australia looked like or what the Outback was", he said.

"We think it's time for our kids. and people coming through to see and experience what we had", NT News Deputy Editor Ken McGregor said. "It's sort of timeless in a way - all that humour still stands up".

"Aussie icons like Chris Hemsworth, Margot Robbie and Hugh Jackman are huge in the USA, their popularity will help showcase Australia and get the message out to visit Australia", he said.

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