Published: Fri, February 09, 2018
Economy | By

Amazon Now Delivers Whole Foods in One Hour

Amazon Now Delivers Whole Foods in One Hour

Amazon is kicking off a two-hour grocery delivery service through its Whole Foods subsidiary, the company announced today.

Amazon announced on Thursday that it will begin delivering groceries from Whole Foods Market through Prime Now in four USA cities today.

Amazon plans to start delivering groceries from Whole Foods within two hours to four USA cities.

Amazon and its subsidiary Whole Foods have started a trial program in four cites around the country to deliver groceries and other goods directly from Whole Foods. Those who want their groceries faster, meanwhile, can pay $7.99 for orders of at least $35 and have them within the hour. She argues that Amazon is ready to implement the delivery service in more markets.

Despite the perceived upsides of the new inventory management model, the grocery giant's workers say they're having a hard time keeping up with the demands of Amazon's frantic pace.

Orders from Whole Foods can be made via the Amazon Prime Now mobile apps and from the online retailer's website.

As far as what shoppers can choose from, most but not all Whole Foods items will be available.

Last month, Amazon raised the monthly fee for Amazon Prime by $2, the first increase of Prime fees in nearly four years. AMZN also notes that select alcohols are also available for free two-hour delivery. Target bought grocery-delivery company Shipt late past year.

Some Whole Foods stores already offered delivery through a partnership with Instacart. Turning the weekly grocery run into a two-hour wait on the couch would seem like a pretty compelling reason to get people to throw down the $12.99 monthly or $99 annual fee. In an email sent to Food Dive, Moody's lead retail analyst Charlie O'Shea called this the beginning of Amazon "unlocking" the true value of its acquisition. They've been less than impressed with the chain's recent out-of-stock issues and price promotions, but have maintained that once Amazon begins integrating store delivery and other services, it will become a major threat.

According to Business Insider, Whole Foods employees are showing signs of wear and tear while trying to wrap their heads around the new inventory management system.

Those pickers will not necessarily be Whole Foods staffers.

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