Published: Sat, February 10, 2018
Economy | By

Why Salman Khan Didn't Promote Padman In Spite Of Being Challenged?

Why Salman Khan Didn't Promote Padman In Spite Of Being Challenged?

Pad Man is the only one based on a true story, unlike others, though as Balki chronicles Muruganantham's journey to make affordable sanitary napkins for women in his village to setting up a small-scale industry. He steps into what many would deem hush-hush domain, with a film that talks of sanitary pads. When I started, I never imagined that a movie will made on my story! As the film progresses she happens to meet the real Padman and after that her life changes.

The film released across 2300-2500 screens in India.

Speaking of unconventional filmmaking methods, ad-man turned Pad Man director R Balki (Cheeni Kum, Shamitabh) has an equally quirky way of working on scripts. The topic which people don't even talk openly, a courageous attempt has been made by the Director R. Balki to talk about the personal hygiene of women specially in the rural areas and showcasing the same on the big screen. His experiments with opening a sanitary pad to see what's inside, to trying to replicate it, to his own simulation of the menstruation experience (one of the film's highlights) prove his mad determination.

How is the attitude of villagers towards Muruganantham now that he's famous? Foremost, you've got to credit the filmmakers for a pretty fine job with a percussion-heavy background score, dramatising the making of jugaadu sanitary pads, for God's sake!

Muruganantham also learnt that the machine which ground down the pulp before turning it into napkins cost hundreds of thousands of dollars so he chose to create his own.

For now, his affordable pads and manufacturing machines have shown the way. 'If I start making money out of my business it will be a flop, ' he said.

Newly-married Lakshmikant Chauhan (Akshay Kumar) is head over heels in love with his wife Gayatri (Radhika Apte).

The film was promoted by many Bollywood actors and made the full successful in reaching the audience in the right way as this film contains social elements.

Kudos to Akshay Kumar for a bold performance after Toilet: Ek Prem Katha; that was on a similar line of hygiene. But then, the film is replete with such dialogue about what is the meaning of being a "mard". Although the focus of the movie is largely on Padman, there are a lot of women issues that have been addressed by the filmmaker laced with comedy. In India, only 12 per cent of women have access to sanitary products and the rest are forced to use old newspapers and rags, which risks infection and harming their reproductive health. The machines also provide employment to thousands of rural women. We are aiming to get the film's message out to as many people and places around the world as possible, especially in the places where this message is needed. And you know very well that he is one of the best entertainers of the Bollywood. The original Pad Man was perhaps smart to limit himself to the more important task at hand.

"The cause is becoming big, but I am remaining the same", he told AFP.

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