Published: Wed, February 14, 2018
Sport | By

Sky and BT win Premier League TV rights

Sky and BT win Premier League TV rights

Although the deal for 2019-2022 as it stands is down on the previous agreement, it still confirms the Premier League as the biggest money-spinner in the European leagues in terms of TV receipts - for example domestic rights for Spain's La Liga for the three seasons from 2016/17 were sold for €2.65 billion.

Media speculation is growing with regards to the Premier League's remaining broadcast packages, with U.S. tech giants Amazon, Facebook and Apple reported to be considering lucrative bids to strengthen their United Kingdom product propositions through football content.

The other two packages on offer are yet to be distributed, but the Premier League claim there is interest from multiple bidders - with Amazon and Netflix rumoured to be interested.

"To have achieved this investment with two packages of live rights remaining to sell is an outcome that is testament to the excellent football competition delivered by the clubs", Scudamore said. It represents an increase on company's current bill of £7.6m per match and means a slightly weaker schedule as BT Sport now shows Saturday matches in the more popular 5.30pm slot.

The as-yet-unsold packages (F & G) essentially allow broadcasters the opportunity to show every game across four match nights.

In 2012, BT and Sky paid £3bn for the rights to show matches between 2013 and 2015, up from £1.77bn in the previous three-year cycle.

BT and Sky could make a bid on either or both packages, though there are rumours American companies Amazon and Facebook are among those interested in landing those rights.

BT has, however, said it "will continue to engage" with the Premier League regarding those packages.

Each game will cost it £9.3m.

In December, BT and Sky set aside their long-running feud and signed a deal to sell their channels on each other's platforms in the UK.

"Of course, the physical demands on players is not restricted to the top leagues, as we very well know given the festive period we've just had in non-league football".

Therefore, the Premier League is providing this progress update. "Our disciplined approach means we continue to have the flexibility to invest in each of these areas as we choose, underlining our position as Europe's largest investor in content". The matches that remain up for grabs are for midweek and bank holiday fixtures.

BT is paying less in total, but is paying more per game than at the last auction, where it paid £960m for 42 games per season.

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