Published: Sat, March 03, 2018
Economy | By

Riccardo Tisci named new creative director of Burberry

Riccardo Tisci named new creative director of Burberry

The UK luxury fashion brand has officially announced Riccardo Tisci as its Chief Creative Officer.

Since Italian designer Riccardo Tisci left Givenchy past year, the red carpet has looked a little different. Tisci left Givenchy on good terms in January after his contract with the house came to an end.

Burberry announced in a statement today that it had appointed Riccardo Tisci as chief creative officer, effective March 12.

The Italian designer, who was creative director at Givenchy from 2005 until early 2017, will succeed Christopher Bailey at the English heritage label. Tisci's responsibilities will include the oversight of menswear and womenswear collections and accessories.

"Riccardo's creative vision will reinforce the ambitions we have for Burberry and position the brand firmly in luxury". Tisci has also collaborated with Nike, another potential plus at a time when luxury streetwear such as sneakers is proving a hit.

The Italian fashion designer, who stepped down as Givenchy's creative director previous year, bought the two-unit brownstone in SoHo's Hudson Square in 2011 with close friend and collaborator, artist Marina Abramović. After that, rumors suggested that he would be joining forces with Versace.

Gobbetti and Tisci's relationship goes back to over a decade.

Big names in the fashion industry have shown their approval at Gobbetti's choice of selecting Tisci.

Analysts at RBC Capital Markets said the fact the two men have worked well together in the past "increases the chances of a successful CEO-Creative Director partnership at Burberry, which is an essential ingredient of successful turnaround stories in the luxury sector".

Burberry, which built a $3.8-billion-a-year business selling a muted output of cashmere scarves and trench coats, will now be helmed by an Italian designer whose intricate lace-and-sequin gowns often blur the line between red carpet and lingerie.

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