Published: Thu, March 08, 2018
Tech | By

Walmart launches meal kits

Walmart launches meal kits

Walmart is launching meal kits and making a number of other investments in its grocery business as it looks to defend its position as the top grocer in the United States by sales, following Amazon's purchase of Whole Foods previous year. Walmart followed a few weeks later with plans to test an automated grocery kiosk at a store in Oklahoma City.

The brick and mortar chain will now be offering not only meal kits but also "one - step meals" in 250 more stores, according to a report released on Monday.

Compared to other vendors in the market, Walmart offers no subscription, which is a positive effect in itself.

"These delicious meals give the best or worst of cooks a fresh, easy option for dinner tonight, or later this week", he added. The meals will also be available via the store's online grocery pickup service, where customers can order online at lunch for pickup by dinner. Selections will include basil garlic chicken and steak dijon.

The meal kits feed two people and range in price from $8 to $15. Albertsons acquired meal kit service Plated in September 2017 and is introducing the product into Albertsons stores; and Kroger is testing and producing new meal kit recipes through its recently launched Culinary Innovation Center.

Move over Blue Apron!

Walmart's grocery business faced stepped-up competition when Amazon acquired Whole Foods past year for almost $14 billion.

The push comes as traditional grocers and big-box retailers are moving more aggressively into the meal kit industry, in hopes of reaching customers at touchpoints even beyond their store walls.

These meal kits come in 5 flavors.

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