Published: Sat, March 10, 2018
Economy | By

Facebook Inks 25-Game Exclusive Streaming Deal With MLB

Facebook Inks 25-Game Exclusive Streaming Deal With MLB

A Royals official said that no team will have more than three games shown on Facebook this season, and it's likely that at least one more contest will move from FSKC to Facebook.

YouTube TV plans once again to incorporate Major League Baseball players in its promotional efforts throughout the multi-year deal, which will also include a variety of national TV spots and on-air call-outs during the games, branding across MLB's digital properties and official social media accounts, and in-stadium promotion.

All of the games will take place on weekday afternoons, primarily Wednesdays.

The first game to air will reportedly be an April 4th matchup between the Mets and Phillies, (feel. the. excitement!). The game will start at 1:10 p.m. EST. Louis on April 11, Kansas City-Toronto on April 18 and Arizona-Philadelphia on April 26.

The schedule for the rest of the season has not yet been released.

In addition, YouTube TV will have a presence during the first pitches of games broadcast on its Major League Baseball properties, and the service will incorporate players in a variety of promotional campaigns. MLB Network will introduce new in-game production elements specially designed for watching, sharing and interacting on the social network.

Games broadcast on Facebook will also provide users with the flexibility to watch on any screen.

The games will be available across devices including mobile phones and connected TVs and will offer viewers some interactivity options.

It is also the latest salvo in a battle between Facebook, Amazon, Twitter and Yahoo to add more sports content to their online offerings.

It's the first time a major US sports league has given Facebook exclusivity.

"We're excited to extend our partnership with Major League Baseball to make Facebook Watch a home for exclusive, live games every week this season", said Dan Reed, Facebook Head of Global Sports Partnerships, in announcing the deal, which was signed off on by all 30 teams. The games will also include "in-game production elements specially designed for intuitively watching, sharing and interacting on Facebook", according to a statement from Major League Baseball.

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