Published: Sat, March 17, 2018
Science | By

Ford launches hybrid, electric vehicle blitz

Ford launches hybrid, electric vehicle blitz

Much of the emphasis will be on refreshing or revamping the entire lineup of SUVs while adding gas-electric hybrid powertrains, two new off-road SUVs and two new trucks. It said the product blitz would reduce the average age of its fleet to 3.3 years from 5.7, giving it the industry's freshest lineup among full-line automakers.

He said that the company would start with an all-new small off-roader, "which will join our highly anticipated Bronco, a versatile vehicle with maximum all-terrain capability in 2020".

Ford's focus on SUVs can be gathered from the fact that the company reallocated $7 billion in capital from cars to SUVs.

The automaker believes that by the end of 2020, SUV sales could make up 50 percent of sales stateside. The aluminum trucks began their journey back in 2014. It is expected to go on sale in 2019.

Next in the pipeline are Explorer and Escape, while the Explorer ST is also in the works.

Ford is also adding hybrid cars like Mustang and F-150 to its lineup.

We already know the Shelby GT500 will feature a supercharged V8 with over 700hp (522kW), making it the "most powerful street-legal production Ford ever".


In doing this, Ford aims to make hybrids mainstream by integrating them with the company's most profitable and best-selling vehicles, said Jim Farley, the company's president of global markets. Additionally, the utility vehicles would be proficient enough to marmalade fuel.

Researchers test the user experience with many new technologies at Ford's VIRTTEX driving simulator in Dearborn and run new systems through a battery simulations built from more than hundreds of thousands of miles of testing across the country. The automaker expects to overtake Toyota in hybrid sales by 2021.

One of the most remarkable statements was that Ford will largely become a company of crossover utility vehicles, SUVs, pickups, and other light trucks, at least for the us and Canada.

Farley made the intentions of Ford very clear when it comes to hybrids. It says that 91 percent of its vehicles in North America will have a standard Co-Pilot360 safety package by 2020. Thursday, CEO Jim Hackett sought to dispel that, detailing a strategy to offer hybrid models on almost every model line, including plug-ins, traditional (non-plug-in) hybrids or both.

Hau Thai-Tang, Ford executive vice president for product development, said noted that even when gas prices were high, consumers didn't especially gravitate towards EVs or hybrids.

For trucks, Ford highlights its new diesel engine for the F-150, the resurrected Ranger, new Super Duty F-Series and the new hybrid F-150. "It's our way of bringing more excitement and emotion to electrified vehicles", the exec says, "offering our customers products that don't compromise on style, room, capability or range".

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