Published: Thu, March 22, 2018
Tech | By

Youtube makes live stream easier for everyone

Youtube makes live stream easier for everyone

Besides finding a new revenue source, YouTube hopes that a successful service will pacify music industry criticisms that the Google video network is harmful. Increasing ad counts are said to "frustrate and seduce" end users into paying up for a better experience.

The news outlet got this information from YouTube's global head of music, Lyor Cohen, who attended the South by Southwest music festival.

Such a feature is sure to be popular, especially if the video being watched forms part of a playlist and/or is mainly being played for the audio.

The timing of this US expansion is relevant because YouTube just last week announced new AdWords experiences that tie together Google searches with YouTube advertising and calls-to-action. That's evident in the video-sharing company's decision to enact a new policy putting restrictions on videos that promote the sale of firearms and firearm accessories.

YouTube just reported an energizing new component that will enable video makers to begin a live stream from their webcam without downloading encoding programming, which is a significant problem.

Speaking at SXSW, Cohen underscored how people who listen to music on YouTube actually want to pay.

"YouTube doesn't allow content that encourages or promotes violence or risky acts that have an inherent risk of serious physical harm or death." said a letter from Youtube to Spike's Tactical that the gun manufacturer posted on Facebook. There's been no word on the price for a YouTube subscription. Most of those efforts predate Cohen, who joined YouTube in 2016 after about 30 years in the record business, including stints as a road manager for Run-DMC and a senior executive at Warner Music Group. Would more ads "frustrate" you or people you know into subscribing?

About 33 percent of small businesses lack the means to create a video ad, thus deterring them from advertising digitally, a Lucid Research report said. "Everyone is drunk on the growth of subscription".

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