Published: Fri, March 30, 2018
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Facebook is putting an end to third-party data targeting

Facebook is putting an end to third-party data targeting

"The FTC is unlikely to get billions", Rich said. Facebook is trying to make it clearer, visual and easy-to-find. In that case, a researcher collaborating with Cambridge Analytica distributed an innocuous-looking personality quiz on the platform, which about 270,000 Facebook users filled out. However, Facebook said the move was taken in order to comply with the incoming GDPR guidelines, due to come into force in May.

"This is in my view a serious breach of the FTC's consent" agreement, Vladeck, now a Georgetown University professor, told Bloomberg TV.

Facebook has been given time till 7 April 2018 to respond to the letter.

Founder and CEO Mark Zuckerberg is headed to Capitol Hill in Washington D.C.to testify before Congress.

So far, all the privacy options were scattered under various categories within the Facebook settings menu. The stock has lost nearly $100 billion in market value and is no longer among the top five most valuable companies in the world. As of Wednesday afternoon's trading, Facebook's share price picked up by less than 1 percent at $153.45. Which means Facebook has been saving even that video data that was never meant to be published on its platform.


"These third-party partners collect and model data from a variety of sources, like public records, loyalty card programs, surveys and independent data providers", says Facebook on its Partner Categories page.

Facebook has allowed users to control who sees their posts and the information they choose to include in their profile.

"While this is common industry practice, we believe this step, winding down over the next six months, will help improve people's privacy on Facebook", Graham Mudd, a Facebook product marketing director, said in a statement. "We appreciate the opportunity to answer questions the FTC may have". Marketers often rely on getting their promotional content to the right people - those, based on data, most likely to appreciate whatever is being sold or publicized.

Lawmakers in the United States and Britain are still clamoring for Zuckerberg himself to explain how users' data ended up in the hands of Cambridge Analytica. More recently, Facebook disclosed that it was suspending a data analytics firm that worked with President Donald Trump's campaign team, because it discovered that it was violating rules, and failed to rectify the results of its transgressions. No more hunting through almost 20 different screens: now, the settings will be accessible from a single place. It announced the news on its developer blog, providing an overall update on the measures it's taking "to maintain the trust people place in Facebook". "There could be a failure of oversight", said Rich. Facebook revealed this news on a conference call with journalists about its efforts around election integrity that included Chief Security Officer Alex Stamos who's said to be leaving Facebook later this year.

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