Published: Sat, April 07, 2018
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BCCI is all set for 1st ever e-auction

BCCI is all set for 1st ever e-auction

Rupert Murdoch's Star paid $592 million (38.5 billion rupees) for the rights to broadcast India's home matches from 2012-2018.

The Board of Control for Cricket in India (BCCI), through its Invitation to Tender (ITT) had invited bids for Global Television Rights plus Rest of the World Digital Rights Package, Indian Subcontinent Digital Rights Package and Global Consolidated Rights Package.

Six companies, including Facebook and Google, initially entered the fray to bid for 102 matches in India from June, 2018 to March, 2023.

While Star India and Sony Pictures Networks India are the usual suspects, this time the difference is Mukesh Ambani-promoted Reliance Jio's bid for global consolidated TV and digital rights. According to a BCCI official, the figures for the last two seasons of the cycle - 2021-22 and 2022-23 - for the final bid of the day could have reached close to INR 47 cr per match to keep the inflation factor in mind.

The online auction began here on Tuesday.

Based on Wednesday's bidding, the per match fee has already touched ₹59.14 crore compared to ₹ 43.3 crore per game in the previous contract. The IPL media rights, sold for Rs 163.5 billion across 300 matches amount to Rs 545 million per match. The day's bidding started with Rs 45.17 billion and went up consistently to Rs 45.65 billion, Rs 54.88 billion, Rs 57.48 billion, Rs 60.01 billion, Rs 60.03 billion to finally end the day at Rs 60.32 billion.

Facebook had placed a whopping bid of Rs 3900 crore (USD 600 million) for exclusive digital rights of IPL but lost to Star who acquired the rights to a consolidated bid. "Jio can be the dark horse as winning even the TV Rights will announce their big-time arrival in broadcast market", a senior BCCI official tracking the event told PTI. That deal, which also included internet and mobile rights, was valued at INR 3851 cr (approximately United States dollars 750 million at the time).

After no successful outcome yesterday, the bidding went into day two today, it remains to be seen who the successful victor will be later. Only previous year, the BCCI had sold the media rights to the IPL for a staggering US$2.52 billion.

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