Published: Sat, April 07, 2018
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Facebook to only run verified political ads ahead of elections in Pakistan

Facebook to only run verified political ads ahead of elections in Pakistan

Every advertiser who wants to run an issue ad will need to confirm their identity and location, Zuckerberg wrote.

The social networking giant is working to strengthen its system ahead of this year's US midterm elections and other elections around the world.

"We're starting this in the USA and expanding to the rest of the world in the coming months", Zuckerberg said on his Facebook page.

The moves come after Facebook was forced to answer questions after it conceded that multiple "inauthentic" ads from Russian accounts spent as much as $100,000 in the run-up to the United States presidential race in 2016.

In June Facebook also plans to release a public, searchable political ads archive.

In Canada, Facebook is testing a new feature called "view ads" that lets you see the ads a Page is running even if they are not in your News Feed.

Facebook has confirmed that the data of 2.7 million European Union citizens were among those improperly used by political consultancy Cambridge Analytica, the European Union executive said on 6 April.

The move also comes amid concerns that Russian-sponsored entities delivered Facebook ads designed to create discord and confusion ahead of the election and that firms like Cambridge Analytica created messages based on psychographic profiles gleaned from the platform to influence voters.

But that's just the tip of the iceberg for Facebook's problems.

Facebook also acknowledged that almost all of its 2.2 billion users may have had their public data scraped by "malicious actors" it did not name. We should have done this sooner - and we're sorry that we did not.

There are particular worries about Russian meddling in European elections by spreading disinformation and discord through social media, and Wigand said the EU expected Facebook to address "broader questions on the democratic process".

Friday morning, COO Sheryl Sandberg admitted on NBC's Today Show that it's "possible" there will be other data abuses on Facebook's platform.

"What we didn't do is the next step of an audit and we're trying to that now", she said.

The firestorm over the improper data shared has sparked calls for investigations on both sides of the Atlantic. The company doesn't have logs going back that far, he said, so it can't know exactly how many people may have been affected. "Facebook must stop using our political and personal data information in order to target us with election-related advertising".

Facebook Chief Operating Officer Sheryl Sandberg is planing a call with the EU's justice commissioner, while the company's top technology officer is expected to appear before a United Kingdom parliament committee and its deputy privacy chief will head to Italy.

The announcement caps a week of high drama for Facebook, which has dispatched senior executives to reassure users, advertisers and lawmakers that it's stepping up efforts to protect privacy and owning up to instances where it failed to safeguard people's data.

The British Information Commissioner's Office said that Facebook has been cooperating with regulators, but that it is too early to say whether the policy changes are sufficient.

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