Published: Sat, April 07, 2018
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Star Sports retains BCCI media rights for Rs 6138.1 crores

Star Sports retains BCCI media rights for Rs 6138.1 crores

STAR India had also bid successfully for rights for the Indian Premier League from 2018-2022.

Additionally, Star has also got the rights to broadcast all men domestic matches as well as women's global cricket matches. In fact, when the IPL rights came up, Sony didn't even bother with a global bid (television plus digital rights) and opted only to renew their earlier broadcast deal, and eventually lost out.

The fierce bidding process between Star India, Sony Pictures Network and Reliance Jio will resume today at 11am.

Star's bid is 59.39per cent more than their winning bid for the 2012-18 period. The deal is for 102 matches and will begin with the test match in which India plays Afghanistan in June in Bengaluru.

After acquiring IPL broadcast and digital rights for '16,347.5 crore last September, one wondered if Star India would manage to keep the telecast rights of global and domestic cricket in India. The figure has already passed the previous cycle's winning bid of INR 3851 crores (USD $750m the time) by 56.6%. And you have to pay 10 crores more and get IPL rights.

This apart, the deal also reinforced the importance of India for the financial well-being of the game. Thus, BCCI opted for the e-auction - suggested by the Justice Lodha committee. Facebook and Google were among the six companies that had initially entered the fray but only these three were found to be eligible after scrutiny.

The amount was 60 percent higher than the last sale for the rights to India's national teams and domestic tournaments. In addition to that, they also hold the rights for the games played in New Zealand.

The GCR comprise TV broadcast rights as well as digital rights for the Indian sub continent as well as the Rest of the World (RoW).

Rahul Johri, CEO of BCCI, noted, "The BCCI had put together a transparent process and I am pleased with the outcome".

On Wednesday, the bids had reached a Rs 6,000-crore mark, with an intense level of bidding between Star India and Sony. In September 2017, the BCCI had sold the worldwide IPL television and digital rights for the period 2018-22 for INR 16,347.5 cr (US$ 2.55 billion) to Star India.

During 2018-2023, the BCCI will host a total of 102 matches in accordance with the ICC's Future Tours Programme: 22 Tests, 45 ODIs and 35 T20s.

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