Published: Tue, April 10, 2018
Tech | By

Apple overhauls homepage for (PRODUCT)RED, including sleek new iPhone 8 ad

Apple overhauls homepage for (PRODUCT)RED, including sleek new iPhone 8 ad

They will arrive in stores starting this Friday, April 13. The new red color iPhone 8 and iPhone 8 Plus join the already existing color choice of space grey, silver and gold color options.

While countries such as Australia, Canada, China, the United Kingdom and U.S. will get the phones first beginning April 13, countries like Russia, Saudi Arabia, Spain, Switzerland, UAE will only get the phones later in April. RED iPhone 7, the iPhone 8 and 8 Plus will feature a black glass frame on the front, which compliments the red finishing perfectly. However, Apple is offering a new (RED)-branded $99 leather folio case for the device. The company said a share of the proceeds from the sale of red iPhone 8 and iPhone 8 Plus would go to that organisation.

Apple says it has donated over $160 million to Global Fund since 2006. And right on cue, the folks in Cupertino this morning revealed (PRODUCT) RED versions of both the iPhone 8 and iPhone 8 Plus.

Apple first announced the (PRODUCT) RED edition iPhones last March with the iPhone 7 and iPhone 7 Plus. It'll be available for purchase from $699 for 64GB of storage and go all the way up to $949 for an 8 Plus with 256GB of storage. In terms of specifications, the RED variants are identical to iPhone 8 and iPhone 8 Plus.


As expected, Apple launched the iPhone 8 and iPhone 8 Plus Product Red Special Edition smartphones.

The iPhone 8 and iPhone 8 (PRODUCT) RED Special Edition handsets will be available to order online starting tomorrow in "select countries and regions".

Both have black front panels, which look sleeker than the white panels on the iPhone 7 and 7 Plus special editions. Apple has changed that this year by offering the color that many wanted to see with last year's edition.

Apple introduced the same Product (RED) variants for its iPhone 7 models around this time previous year, which it discontinued on the iPhone 8, 8 Plus, and X's announcement.

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