Published: Wed, April 18, 2018
Economy | By

Cambridge Analytica created 'Sex Compass' and other apps to harvest Facebook data

Cambridge Analytica created 'Sex Compass' and other apps to harvest Facebook data

Zuckerberg managed to answer about 500 questions during a session with the US lawmakers following a data scandal that saw information about millions of users utilized for the skew opinions on the social media. There are more "hard questions" ahead, given that Zuckerberg's answers weren't exhaustive. Let's hope the company eventually makes it possible for non-users to see and delete data that Facebook has collected on them.

And now, Facebook has come out with a detailed response to relevant questions about the information the company receives from other websites and apps, how Facebook uses that data, and the options users have.

As per some reports over the web, David Baser, who is Facebook's Product Management Director, has given a clarification regarding the company's tracking practices along with data usage.

The post is a lot more comprehensive than Zuckerberg's testimony. The Indian government had questioned both the companies on the impact of the data breach, following which Facebook had admitted that almost 5.62 lakh people in India were "potentially affected" by the incident.

Most of the political ads about divisive issues that ran on Facebook Inc before the 2016 United States presidential election were sponsored by "suspicious groups" with no publicly available information about them, according to a study released on Monday and based on a database of five million ads on Facebook. To start with, your IP address (think of it as your address on the Internet), your browser, and your operating system are all shared with Facebook. Its cookies also keep track of the sites you visit, and what app you're using.

"Prior to the Facebook controversy, we were developing a suite of technologies to help individuals reclaim their personal data from corporate entities and to have full transparency and control over how their personal data are used", a Cambridge Analytica spokesman said in an email to Reuters. While we don't know specifics about the newly revealed apps, Kaiser did highlight one in particular called "Sex Compass".

"Whether it's information from apps and websites, or information you share with other people on Facebook, we want to put you in control - and be transparent about what information Facebook has and how it is used", the blog post claimed.

"Twitter, Pinterest and LinkedIn all have similar Like and Share buttons to help people share things on their services", the blog post reads.

Sure, Facebook doesn't sell the data it collects. Finally, Facebook ads and measurement tools facilitate websites and apps with advertisements.

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