Published: Sat, May 05, 2018
Tech | By

Facebook Rolling Out Dating Feature

Facebook Rolling Out Dating Feature

"We'll share more information when this begins testing later this year". The conference which is being held in San Jose, California, features the company's CEO, Mark Zuckerberg, as its keynote speaker.

"There are 200 million people on Facebook who list themselves as single", he said. Although Facebook has positioned these endeavors as just adding utility for users, they've been part of a broader effort to get people spending as much time as possible on Facebook.

Users of the Facebook dating site will also have the option to discover matches via interests in Groups or Events.

As I walked around the Festival Hall, where Facebook teaches developers about augmented reality and advertising platforms, I was looking to interview some of them on what they thought about Facebook's handling of the Cambridge Analytica incident.

The company is entering a crowded space: The dating industry is worth around $3 billion, with revenue split between advertising and subscription services, up revenue up around 5% per year, according to a report by research firm IBISWorld. It will be available in Japan later. Due to the large amount of Facebook digital footprints we leave, Facebook Dating might generate more privacy concerns than other online dating services.

"Your Facebook won't be as good while it relearns your preferences", Zuckerberg said.

Facebook's chief product officer, Chris Cox, explained the dating profile would be separate from users' everyday profiles and that personal information would only be visible to other users on the app, not regular users who don't partake in the dating feature. According to Zuckerberg, the feature will be aimed at building long-term relationships and not only for hookups.

Meanwhile, Hinge - another app-based dating service - pointed out similarities between its own app and the Facebook dating service mockup shown at the conference. The company's share value has been steadily rising through April after plunging in March over public outcry at how the service handles - or mishandles - user data. People will also be able to send people messages outside of Facebook.

Facebook really wants you to love them maybe if they find you an actual PERSON to love, some of that affection will transfer over to them? Additionally, if Facebook goes in all guns blazing, it could actually impact Match's ability to attract new users. And think about it, it does make sense, isn't EVERYONE on Facebook already?

Sputnik discussed the social media platform's new privacy feature and dating app with Troy Hunt, web security expert and maintainer of the website, which allows users to see if their accounts have been compromised in previous data breaches. This sales director for "e-commerce and dating" started his new role in January 2018, working out of Paris (so I guess there is already some early considering for how to build this as a business too).

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