Published: Sat, May 12, 2018
Tech | By

Snapchat rolls out redesigned app to 'majority' of iOS users

Snapchat rolls out redesigned app to 'majority' of iOS users

A test suggests that the company could be bringing back snippets of the old version and merging them with the new app.

Late a year ago, Snap Inc. announced a major redesign for its Snapchat app, merging Stories and direct interactions with friends into one page, and public content from creators and businesses in another.

Snap is now rolling out an update to iOS users with some pretty significant changes in tow. That means if you tap a Story from the friends category on the Discover page, that won't be mixed in with brand content - you'll still have to head to the subscription section to view content from brands. The company initially responded in February by acknowledging that the new design provided discomfort for many.

"We are now rolling out an update to address this by sorting communication by recency and moving "Stories" from friends to the right side of the application, while maintaining the structural changes we have made around separating friends from creators and sorting friends" "Stories' by relationships", Evan Spiegel, CEO, Snapchat had said earlier this month, in the company's first-quarter earnings call.

After the service announced and then began introducing a large-scale redesign of its app late previous year, more than a million people signed a petition calling for the app to switch back. There is also a separate feed named "Subscriptions", where you can search for popular creators and publishers. Stories can now be shared outside the app on the web, while the app also gained new text and mute options.

Snapchat has started rolling out design changes for iOS devices that it announced during its first quarter earnings report. As Recode speculates, the move could be because, with separate locations for Stories, fewer users are watching Stories, or perhaps brands are getting fewer views with the separation.

Human beings tend to resist change, which means a little grumbling from users when an online service rolls out a redesign is just par for the course.

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