Published: Fri, May 18, 2018
Tech | By

In the Battle for Online Music, YouTube Enters a Crowded Field

In the Battle for Online Music, YouTube Enters a Crowded Field

Anyone interested will be able to try out the refreshed service for free before deciding whether to subscribe. YouTube Music has a personalized home screen which recommends music based on a user's listening history, as well as where they are and what they're doing.

YouTube Music will be "largely devoid of video", according to CNET, which has seen the redesigned YouTube Music app in action.

YouTube will roll out a new mobile app and desktop player for the service and will also offer exclusive remixes, live performances, covers and music videos.

"YouTube Premium unlocks the full YouTube Music experience: ad-free music, background listening, and downloads".

YouTube Music will be available as a free ad-supported tier, much like Spotify, or you can lose the adverts and gain offline listening with a YouTube Music Premium subscription for $9.99 a month. The service is paid and ad-free is it is being called as YouTube Music Premium. Current YouTube Originals includeYouTube Originals the Karate Kid-inspired seriesCobra Kaiand dance dramaStep Up: High Water.


YouTube is introducing a $10-a-month music-streaming service, a strategic concession to record labels that analysts say could struggle to find an audience. The new project will initially operate in five countries: USA, Australia, New Zealand, Mexico and South Korea, that is, in existing markets YouTube Red.

YouTube Music will be rolled out to Austria, Canada, Denmark, Finland, France, Germany, Ireland, Italy, Norway, Russia, Spain, Sweden, Switzerland, and the United Kingdom in the weeks following May 22nd. But up to now, the company has failed to nail it. The new platform will be Google's most direct competitor to Spotify yet. (Existing YouTube Red subscribers will be grandfathered into their current plan rates.) That's more than the standard plans at streaming-video rivals Netflix, Amazon Prime, and Hulu.

The past several months have been rife with rumors about Google's plans to revamp its music service as a way to compete more aggressively with Spotify and Apple Music, now the towering figures of music streaming.

YouTube never reveals just how many people use YouTube Music or YouTube Red, but its services have largely operated behind the dominance of Spotify, which boasts 75 million paying users, and Apple Music, which is steadily catching Spotify's pace in terms of growth.

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