Published: Tue, June 12, 2018

IHOP becomes IHOb, and the b is for burgers

IHOP becomes IHOb, and the b is for burgers

Restaurant chain IHOP officially changed it's name to IHOB Monday, surprising customers with what the new acronym stands for.

The International House of Pancakes is no more. It doesn't stand for brunch, breakfast, bacon, banana pancakes, buttermilk, or anything remotely breakfast related (unless you enjoy having a sloppy joe for your morning meal).

"We want to convey that we are taking our burgers as seriously as our pancakes", Darren Rebelez, president of IHOP, said to CNNMoney. The restaurant took to Twitter promising fans they would never change their name to "Whatapancake".

Dine Brands Global Inc. -owned IHOP captured the attention of the internet last week with a tweet announcing the coming name change.

The brand has "flipped the "p" to a "b" in their iconic name for the time being, including its Twitter handle", the news release reads.


Naturally, a few 'net-savvy users utilized some old favorite memes to express their distaste for the new situation. The implementation of the logo has already been seen on the restaurants in-store menu's.

"For 60 pancakin' years, we've been IHOP".

Some people love the new change while others...not so much.

It added, "Remember when you were like 7 and thought changing your name to Thunder BearSword would be super cool? Like that, but our cheeseburgers are still better".

IHOP first teased a name adjustment last week before finally revealing it Monday.

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