Published: Wed, June 20, 2018

SBS to broadcast World Cup for two days amid Optus outrage

SBS to broadcast World Cup for two days amid Optus outrage

If you're a soccer fan chances are you've been following the World Cup in Russian Federation closely.

"People are just basically saying if you guys can't do it, give it to someone else who can".

Lew did not address what specifically the technical issue was, saying only that streaming quality of experience was subject to a range of potential limiting factors including individual device, the network, wi-fi and others.

SBS, which has covered the Cup for the past 32 years, again holds the rights but sub-licenced a portion of matches to Optus.

Demand is likely to grow as the tournament unfolds; Optus has exclusive rights to broadcast some quarterfinals and round-of-16 games.

"I have a call into Allen Lew at Optus - I hope to speak to him later on today - to seek his assurances that the failure in the streaming service has been rectified", Mr Turnbull told reporters in Canberra.

Ebeid used the Optus glitch to stress that the only reason SBS was no covering the entire World Cup was because of government budgets cuts of $40 million to the broadcaster.

While fans lodge complaints and crow online about organising a class action civil suit, it's clear the telco needs to do something drastic if the problems persist.

"We should have done better, we can do better, and we will do better", Lew said via Twitter.

"Maybe even less, maybe even 24 hours, I think they'll need to take a good, hard look at where they're at in terms of fixing the problem", he said. Will this episode damage the Optus brand in Australia? "Almost a week in, they're proving sceptics right".

"We apologise to those customers affected and reassure them our team is working around the clock to ensure that we are delivering an excellent broadcast service to all Optus Sport viewers", the spokesperson said.

"We clearly understand Australia's passion for this major event and the frustration that goes along with not being able to watch the game", he said.

"This has been an incredibly disappointing and frustrating experience for soccer fans who opted for the Optus service", a spokesperson told "Consumers impacted by the streaming problems are advised to contact the service provider directly".

Optus customer query and response over World Cup streaming issues.

Most importantly, I think, both Optus and its CEO Allan Lew have acknowledged an overriding public interest in fans being able to watch the FIFA World Cup - regardless of how that takes place - and that this has influenced the decision to have SBS broadcast the next few days' matches.

"For those users now experiencing technical difficulties on Optus Sport, please enter your details into the 2018 FIFA World Cup app to watch the Costa Rica-Serbia game while our tech teams work to fix the problem".

Not an ideal solution for many.

Despite the temporary work around, fans were still left unhappy.

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