Published: Sun, June 24, 2018

'Outnumbered' Takes on Melania's 'Don't Care' Jacket


Since April, over 2000 children have been separated from her parents at the U.S. -Mexico border and put in facilities like the one Trump visited.

Melania Trump's spokeswoman said it was "just a jacket" - nothing to see here.

Donald Trump, however, tweeted that his wife's jacket was indeed meant to send a message, but not about the immigrant children. For her first state dinner, she opted not to hire an outside party planner, as is the norm, and chose everything, including the flowers and the table linens, herself, with the help of Rickie Niceta, her social secretary.

- Jim Acosta (@Acosta) June 21, 2018 " I REALLY DON'T CARE, DO U?" written on the back of Melania's jacket, refers to the Fake News Media.

'Melania has learned how dishonest they are, and she truly no longer cares!'

A year after moving into the White House with her young son to rejoin her husband, Melania Trump - this most enigmatic of presidential wives - demonstrated once more this week she is anything but the typical USA first lady.

Wildfang had its version of the jacket, with its slogan on the back, for sale online the same day as the first lady's visit, McIlroy told the Thomson Reuters Foundation.


When she arrived in Texas the first lady was no longer wearing the $39 (€34) jacket from Zara. As the images were beamed around the world, the message was also in full view of her husband, a vociferous viewer of cable news.

"You can say there are no hidden messages here, but of course there are", said Dawnn Karen, a fashion psychologist and branding consultant.

Artist Justin Teodoro told CBS News that he was shocked when he first saw the Zara jacket worn by the first lady Thursday on a trip to see children at a migrant center in Texas.

"You have to be very careful with statement fashion", Karen said.

Someone in the White House knew the press would jump all over the jacket story like lions on a zebra. But the move backfired, with the message being unclear, open to misinterpretation, going over the heads of people, and distracting from the positive objective of her trip.

"Her advocacy on the part of children separated from their families is not controversial, it is a human response to an inhuman situation", she said. She rarely makes an accidental fashion choice. That's why we made this tee.

Runways and store shelves have been filled in recent years with T-shirts bearing a number of messages: "We should all be feminists" T-shirts at Dior, "I am an immigrant" at Prabal Gurung, "People are people", at Christian Siriano. "After today's important visit to Texas, I hope the media isn't going to choose to focus on her wardrobe". When the first lady travels alone from Washington, her tarmac arrival is traditionally closed to the media, so the decision to allow Mrs. Trump to be photographed seemed deliberate.

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