Published: Tue, July 03, 2018
Tech | By

Facebook to shut down 3 underused apps

Facebook to shut down 3 underused apps

Perhaps most notable is the shutdown of the fitness tracking Moves application, which Facebook acquired in April of 2014 as Apple's own push into health and fitness tracking picked up steam.

A lot can change in less than a year.

From time to time Facebook releases new apps that are created to make our lives easier and more convenient, although sometimes these apps don't necessarily achieve the same level of success as Facebook would have liked. As Ad Age reported a year ago, tbh fell down the App Store charts just a month after it was acquired.

Facebook announced this week that it is shutting down three apps: Hello, tbh, and Moves.


Facebook explains that it "regularly reviews" its applications to see which ones people use the most and that these reviews sometimes lead to the shutdown of less popular applications. The reason for closing all three apps was "low usage".

Nikita Bier is the founder of tbh and, asked by Business Insider about his future plans, responded: "I'll be staying with Facebook and continuing to build new products with the tbh team".

"We know some people are still using these apps and will be disappointed - and we'd like to take this opportunity to thank them for their support". But we need to prioritise our work so we don't spread ourselves too thin. Like Moves, Android dialers are hardly difficult to come by, and the Facebook-branded version struggled to offer much more than what was readily available elsewhere. Reeling from the Cambridge Analytica scandal, the company has restricted third-party developers' access to its platform, and also on Monday announced it was deprecating more APIs used by developers. The app also created a record of everywhere a user went, allowing them to track their fitness history on a map. The social media giant said that user data from all three of the services will be deleted within 90 days.

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