Published: Tue, July 10, 2018
Tech | By

IHOP to offer 60 cent pancakes for one day only

IHOP to offer 60 cent pancakes for one day only

Last month the International House of Pancakes pulled a stunt that put its namesake at risk.

IHOP announced on Facebook that its name change was a hoax to promote new burgers, according to KATU-2.

On June 11, the International House of Pancakes made a big announcement: they were changing their name to "IHOb", at least temporarily, standing for "International House of Burgers", and unveiling a new product on the menu. And as it turns out they're not even changing their name after all.

The pancake chain began revamping its burgers more than a year ago, IHOP President Darren Rebelez told Business Insider, as it has tried to boost sales outside breakfast.

On Monday, it was back on social media, this time to promote a pancake deal tied to IHOP's 60th birthday. The promotional campaign, which drew widespread criticism on social media, invited fans to guess what the "B" stood for, ultimately revealing that "IHOb" reflected a new focus on a line of "Ultimate Steakburgers".

The IHOb name change was never meant to be permanent. "And it worked. Look at us, two silly pancakes talkin' about burgers".

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