Published: Mon, August 06, 2018
Tech | By

Apps removed from iTunes Affiliate Program

Apps removed from iTunes Affiliate Program

Starting on October 1st, 2018, commissions for iOS and Mac apps and in-app content will be removed from the programme.

Apple says that it doesn't need that kind of help from bloggers of YouTubers anymore because its App Store is now better and help people discover apps easily.

In a development that was least expected, Apple has announced its iTunes Affiliate Program will no longer be in existence starting October 1. Apple attempted to drop the affiliate commission rate from 7% to 2.5% a year ago but then backtracked after publisher uproar and clarified that only in-app purchases would be reduced. Movies, TV, Mac apps, Mac in-apps, iBooks, and paid apps now earn a 7 percent commission rate while iOS in-app purchases and iTunes Music earn a 2.5 percent commission rate.

For Apple devices - Download the app in the App Store. The implication seems to be that Apple's own app discovery algorithms are now sufficiently driving revenues, and it no longer needs sites to recommend and link to specific apps and games.

For more information on commission rates, please see our Commissions and Payments page on the Affiliate Resources site.

An email sent to members of the affiliate program said that it was being closed due to "the launch of the new App Store on both iOS and macOS, and their increased methods of app discovery".

The pricey phone slinger is leaving other content, such as music, movies and TV alone, possibly indicating that Apple regards iTunes to be as bad as the rest of us find it, at least as far as discovery is concerned. The company is maintaining its referral rate of 7% for music, movies, books and TV programs.

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