Published: Sun, August 12, 2018
Economy | By

IKEA opens India`s first store in Hyderabad

IKEA opens India`s first store in Hyderabad

The world's leading Swedish home furnishings retailer received a staggering response from customers on day one. "We have decided that food is important for IKEA and it is important for India as well, so that's why we have the biggest restaurant in the Hyderabad store". Next year, it also plans to start e-commerce so that customers in other locations can also start buying IKEA products. "Economy is strong and it will be booming", he said.

Pradeep Chandra, during their first meeting, is said to have provided Brodin with a 10-point list on why Hyderabad would be the ideal destination to set up its first store. The e-commerce platform would be launched next year.

Swedish furniture maker Ikea has opened their first store in India as planned.

"Hyderabad is just starting point".

"We bring an inspiring, affordable and convenient home furnishing offer", Jesper Brodin said a day before the grand opening of the furniture giant's vast store on the outskirts of the southern city of Hyderabad.

IKEA India HR head Anna - Carin Mansson says IKEA has a non-negotiable commitment to hire 50 per cent women co-workers at all levels in India including forklift drivers and assembling co- workers.

"Unlike countries like China, Taiwan and Korea, people in India celebrate at home and we promise to improve their everyday life", he said.

Many were curious to see the offering from an global brand.

India's retail sector is $600 billion and is expected to reach $1 trillion by 2020, said Ramesh Abhishekh, secretary, Department of Industrial Policy & Promotion (DIPP), who was also present at the news conference.

As the sprawling store has come up in the heart of HITEC City, majority of the customers were techies from information technology companies. Overall, I would say the kids' section has been a major attraction for the store due to the range of products that we are offering.

IKEA has recruited 950 employees for the Hyderabad store and 50 per cent of them are women in tune with its policy. "I have shopped at an IKEA store in Sweden and was curious about how their store in India would look like".

Ikea, whose founder Ingvar Kamprad died in January, is present in 49 countries. Slowly over the years, IKEA plans to source 50% goods locally to boost domestic manufacturers.

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