Published: Thu, September 06, 2018
Economy | By

Amazon Launches Hindi Website, App For Indian Customers

Amazon Launches Hindi Website, App For Indian Customers

As of now, Amazon's Hindi version would be available on mobile (app and mobile website).

Two of the biggest Internet companies: Amazon and Google, both have announced some massive programs to tap the regional language speakers in India.

No other Indian e-commerce companies such as Flipkart, Snapdeal, and others have a local language version of their website or application.

While Amazon's Hindi website for mobile users is already live, its rival Flipkart is not far behind.

To browse Amazon India in Hindi, go to the mobile site or Android app, click the menu button and find the section that says "English" with a globe icon, underneath "Your Account".

"We have been working on this for the last three quarters..."

Amazon's vision for the next five years is to target the next 100 million e-commerce customers and as of now, the eCommerce giant claims to have more than 3,80,000 sellers, ready to sell more than 180 million products.

According to Amazon India Vice President, Category Management, Manish Tiwary, Amazon chose Hindi since it is the second widely used language after English in India's online scenario.

According to Amazon India Director (customer experience and marketing) Kishore Thota, the team spent close to seven months to figure out what kind of Hindi experience would a customer prefer.

Amazon also made a bid for Flipkart but the merger could have faced severe scrutiny from India's antitrust regulator as their combined sales would have added up to nearly 90% of the country's e-commerce market.

Amazon plans to bring more languages to its website in the near future.

According to a report, by 2021, the Indian language internet users are expected to account for almost 75% of the total Internet users in India.

Amazon is careful not to literally translate English content into Hindi.

"It will make people feel a lot more comfortable that we understand them", said Amit Agarwal, the head of Amazon India. "They provide basic customer service in a language the customer understands", Thota said. Flipkart, India's largest online retailer, has not begun offering its services in local languages. But, its plans are more detailed.

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