Published: Thu, September 06, 2018

Goop to pay out over unproven health benefits of vaginal eggs

Goop to pay out over unproven health benefits of vaginal eggs

The lawsuit also takes aim at $22 Inner Judge Flower Essence Blend, an "organic floral blend that assists in the clearing of guilt, shame, self-criticism and blame". The company is also "barred from making any claims regarding the efficacy of its products without possessing competent and reliable scientific evidence, and from manufacturing or selling any misbranded, unapproved, or falsely-advertised medical devices", the press release noted.

Gweneth Paltrow's goliath company and brand - Goop, has been under a great deal of public scrutiny lately.

As a result of the settlement, Goop has agreed to pay $145,000 in civil penalties based on the sale of the products in California.

This is not the first time Goop products have been ridiculed, read about Paltrow's reaction to Goop's vaginal steaming here.

Those claims were, well, a stretch, with no grounding in real science, according to a consumer protection lawsuit filed by state prosecutors representing 10 California counties. The jade and rose quartz eggs - which according to the company are made exclusively for Goop - sell for $66 and $55, respectively.

And Goop maintained in a statement that the settlement does not indicate any liability on their part, but rather an "honest disagreement" that the company wanted to settle "quickly and amicably".


"For far too long Paltrow and Goop have been taking advantage of susceptible consumers by using deceptive and misleading health claims to sell their wares and turn a profit", Bonnie Patten, executive director of watchdog group Truth In Advertising, said in a statement on its website. You can judge for yourself: The eggs remain available online.

The company is offering refunds to customers who purchased the bogus products between January 12, 2017, and August 31, 2017.

The most recent description of the Jade Egg on Goop's website says: "This nephrite jade stone helps connect the second chakra (the heart) and yoni for optimal self-love and well being".

"It's important to hold companies accountable for unsubstantiated claims, especially when the claims have the potential to affect women's health."

Erica Moore, its chief financial officer, said: "Goop provides a forum for practitioners to present their views and experiences with various products like the Jade Egg".

"The Task Force assisted us in applying those laws to the content we published, and we appreciate their guidance in this matter as we move from a pioneer in this space to an established wellness authority".

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