Published: Fri, September 07, 2018

Academy postpones 'Popular' Oscar category

Academy postpones 'Popular' Oscar category

Now, they're taking it back - not a complete about-face, but they say the popular film category needs "further study".

It said it would "not present the new Oscars category at the upcoming 91st awards" in February 2019.

The Academy announced in August that it meant to add a category for achievement in popular film, in hopes it would open the door to movies that might otherwise be overlooked in the best picture category.

One of the reasons for the pause stems from the Academy's inability to properly create a metric to determine what exactly would include a "Best Popular Film" as well as a way to include films released earlier this year. She continued, "We have made changes to the Oscars over the years-including this year-and we will continue to evolve while also respecting the incredible legacy of the last 90 years".

In previous years, films which have done well at the box office with audiences - including Mamma Mia, Avatar and the Mission Impossible franchise - have been snubbed by the Academy.

"Choosing the honorees for its awards each year is the happiest of all the Board of Governors' work", said Academy president John Bailey.

The Kennedy/Marshall producing partnership, formed in 1991, has generated Best Picture nominations for The Sixth Sense, Seabiscuit, Munich, and The Curious Case of Benjamin Button.

While the television audience is mostly focused on the key categories, the Academy's voting membership are engaged in a much broader raft of film production disciplines. Instead, they'll be presented during commercial breaks with the winning moment edited and aired sometime later in the broadcast. Prior to forming Kennedy/Marshall, the duo co-founded Amblin Productions with Spielberg, sharing a best picture nomination for "The Color Purple" (1985).

The 91st Academy Awards will air Sunday, Feb. 24, 2019, on ABC.

"The film business passed away today with the announcement of the "popular" film Oscar", longtime academy member Rob Lowe wrote on Twitter.

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