Published: Thu, September 13, 2018
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Apple iPhone XR: First impressions

Apple iPhone XR: First impressions

"History tells us that every time Apple introduces a new larger-screen iPhone, it prompts a surge in upgrades by existing owners".

Apple's new iPhone XS, pronounced "ten S", has a 5.8-inch (14.7-cm) screen, and will be sold at a starting price of $999.

That's on the table, too.

"The iPhone XS Max once again takes Apple into new territory when it comes to price", he said. "With the Max, you get an hour and a half more than iPhone X".

Schiller made the announcement at Apple's big product reveal Wednesday in Cupertino. The iPhone Xs Max is the Supersized Big Mac and fries phone for an era of healthier digital diets.

As expected, the iPhone XS is no cheaper than last year's iPhone X, but thankfully no more expensive either. In reality, the LCD display on iPhone XR is really good.


Like the iPhone X, the XS has a 5.8-inch OLED screen, while the XS Max boasts a mammoth 6.5-inch OLED display. And the fully tricked out iPhone XS Max costs $1,890 - a staggering $441 difference. For example, the iPhone XR costs £749, £799 or £899 in the United Kingdom, depending on the capacity.

Not only did Apple discontinue last year's iPhone X, it also got rid of the older (and smaller) iPhone SE and iPhone 6s, two of Apple's cheapest devices, and the last ones supporting the upcoming iOS 12 software update.

Both are loaded with Apple's new A12 Bionic chip, which Apple claims runs run 15 per cent faster than the A11 chip in the iPhone X.

For comparison, the iPhone XS Max is bigger even than the Galaxy Note 9, which spans 6.4 inches.

The U.S. Food and Drug Administration said it worked with Apple to develop apps for the Apple Watch and has been taking steps to ease the regulatory pathway for companies seeking to create digital healthcare products. These new flagship Apple devices sport the usual power and battery improvements, plus some additional features to make them stand out against the current crop of iPhones. The front camera is the same as the iPhone XS with a 7MP f/2.2 TrueDepth camera that also supports Portrait Mode and Animoji.

The iPhone XR also comes in a wider range of colors, specifically white, black, blue, yellow, coral and red, while the iPhone 8 comes in just space grey, silver, gold and red (and the red model isn't widely available any more). In its financial reports, Apple doesn't break down its phone sales per region, but it would be interesting to see how these prices will affect its sales outside of the U.S. Of it, we have this really cool video about "experimental shots".

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