Published: Thu, September 13, 2018
Medical | By

FDA Threatens to Ban E-Cigarettes If Teenagers Keep Using Them

FDA Threatens to Ban E-Cigarettes If Teenagers Keep Using Them

"I've been warning the e-cigarette industry for more than a year that they needed to do much more to stem these youth trends", he said. Shares of cigarette and e-cigarette maker Altria Group also rose more than 6 percent, while Philip Morris International shares were up 4 percent.

Fontem Ventures, owner of blu, also told Business Insider that it will fully "advocate for both legislation prohibiting sales of vaping products to minors and the ongoing FDA enforcement action against retailers selling e-vapor and other tobacco products to minors".

This is the latest in a series of steps the FDA is taking to limit children's use of e-cigarettes, which has "reached an epidemic proportion" in the U.S., FDA Commissioner Dr. Scott Gottlieb announced Wednesday.

The FDA found top-selling brands were popular among minors.

Juul and four other manufacturers, which Gottlieb said control 97% of the market, are now required to provide plans to mitigate youth sales within 60 days or face potential criminal or civil action.

As of 2017, more than two million high school-age Americans used e-cigarettes, a trend that represents a historic uptake of nicotine products, the FDA said.

Youth vaping is an "epidemic", as far as the FDA is concerned, and if manufacturers don't submit "robust" plans to prevent kids from getting their hands on flavored e-cigarettes, the agency will take action-possibly going so far as to order the flavored products off the shelves. But Gottlieb said the easy availability of e-cigarettes is hitting teens.


"If a kid comes in, even over 18, and I ask him, 'Have you ever smoked a cigarette?' He says, 'No.' 'Did you ever Vape before?' He goes, 'No.' Then I'll tell him, 'Why do you want to start?'" Lee said. They noted the survey did not ask specifically about Juul, a sleek, heavily-marketed e-cigarette brand that exploded onto the market and accounts for 70 percent of US sales, according to analyst estimates. But it also sent letters to five leading manufacturers of "electronic nicotine delivery systems" (ENDS), insisting that they do more to keep their products away from teenagers. The FDA is demanding what Gottlieb describes as "plans to immediately and substantially reverse" the "clear and present danger" of adolescent vaping.

Wells Fargo analyst Bonnie Herzog said Juul is the brand "most at risk" from an FDA crackdown and that a potential ban on the company's products would boost Altria and other cigarette makers that also sell e-cigarettes.

Shares of British American Tobacco were up almost 6 percent and shares of cigarette-maker Imperial Brands PLC were up more than 3 percent. Short of that, he suggests the FDA might force companies to stop offering e-liquid flavors that appeal to minors, which are an important factor in quit attempts by adult smokers.

"By working together, we believe we can help adult smokers while preventing access to minors", the company said in a statement.

The FDA is in the process of rolling out a sweeping anti-smoking initiative created to make it easier for smokers to quit by cutting the nicotine levels in regular cigarettes. "Our mission is to improve the lives of adult smokers by providing them with a true alternative to combustible cigarettes".

In July 2017, the FDA said it was considering lowering nicotine levels in traditional cigarettes.

On Wednesday, Gottlieb criticized e-cigarette companies' handling of the underage use problem, saying they approached it as "a public relations challenge rather than seriously considering their legal obligations". "And they [teens] have adopted it", Gould said.

Like this: