Published: Thu, September 13, 2018
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Public Health England and Drinkaware launch Drink Free Days

Public Health England and Drinkaware launch Drink Free Days

The objective of the campaign is to encourage middle-aged and older people to take more days off from drinking alcohol as a way to reduce their health risks.

'Setting yourself a target of having more drink-free days every week is an easy way to drink less and reduce the risks to your health'.

Duncan Selbie, chief executive at Public Health England, said: "While the link with liver disease is well known, many people are not aware that alcohol can cause numerous other serious health problems, such as high blood pressure, heart disease as well as several cancers".

The launch comes on the back of a YouGov poll that found that one in five of United Kingdom adults are drinking above the Chief Medical Officers' low risk drinking guidelines. Further, more than two thirds of these respondents said they would find cutting down on alcohol consumption more hard than making other lifestyle changes.

Middle-aged people should have two consecutive alcohol-free days if they can, to reduce health risks.

It's also an easy way to pile on the pounds, the statement added.

Drinkaware is an independent charity, supported by the sector, which does excellent work to educate the public about risks of excessive alcohol consumption, including the Government's low-risk drinking guidance and programmes such as "drink a little less, feel a lot better".

"The more you drink, the greater the risk to your health".

The chief executive with Drinkaware, Elaine Hindal concludes that many people, especially the middle-aged, drink "in ways that are putting them at risk of serious and potentially life-limiting conditions such as heart disease, liver disease and some types of cancer".

Selbie was unwavering. "We think our advice on drink-free days is easily understandable, pragmatic and sensible", he said.

Professor Gilmore, the agency's chief external alcohol adviser, said that agency bosses were being duped into a partnership that would hamper efforts to reduce the amount Britain drank.

The Drink Free Days campaign will include an app to track how many days they have drunk alcohol and how they compare to the rest of the population.

Whether you see having a glass of wine at the end of a long day as a treat, or just the normal thing to do, it's surprising how quickly you can rack up more than the recommended 14 units of alcohol per week. YouGov interviewed 8,906 United Kingdom adults aged 18 to 85 online between May 14 and June 5, 2018.

"It's easy to drink too much by having a pint or a glass or two of wine every night, but taking a few days off is a simple way to help you cut down and break the habit".

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