Published: Fri, September 14, 2018
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Apple 2018 Event Recap: iPhone Xs, Xs Max, Xr, Apple Watch

Apple 2018 Event Recap: iPhone Xs, Xs Max, Xr, Apple Watch

At a packed event yesterday Apple introduced three new iPhones and a re-designed Watch Series 4 so there's plenty to digest.

Throughout 2018, Apple has been offering out-of-warranty battery replacements at a discount for some iPhone models.

Here's the thing: Were it not for the iPhone X past year, people would probably be talking about how the iPhone XR is the most expensive "regular" iPhone ever.

The first phone to introduce the dongle was the iPhone 7, in which the 3.5mm headphone jack was ditched in favor of the proprietary Lightning cable. The bulk of load will be carried by the 6.1-inch LCD iPhone XR, in spite of the fact that its pre-orders will kick off on October 19 and shipments will begin on October 26, giving it roughly two months to deliver on the expectations of analysts. Although there's only one 12-megapixel camera on the XR's glass backing, some software work with iOS 12 means you don't sacrifice portrait mode shots.

This is the new iPhone for "regular folks" who don't see their iPhone as a status symbol or sweat details like a stainless steel body or 512GB of storage for photos and videos.


The two phones are nearly identical in design and features, with the XS being a refinement of last year's phone.

Gareth does note though that the camera system also supports Smart HDR, which allows the iPhone XR to "really capture the high-end elements of a photo, fusing the light and dark elements well", and that the pictures he took were clear, sharp and colourful. If anything, analysts have been disappointed that the iPhone XR is so "cheap" because they're anxious it might cannibalize iPhone XS sales.

Discovered first by Let's Go Digital (via BGR), the benchmarks suggest that both the flagship iPhone Xs Max and the cheaper iPhone XR will deliver performance not available on any other smartphone. Apple gave us cryptic guidance like "it lasts 90 minutes longer than the iPhone 8 Plus".

Colorful identity: If you want your iPhone XS to be any color than gold, silver or black-grey, you'll have to buy a case. "I think, by far, the best-selling iPhone product over the next year is going to be the iPhone XR".

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