Published: Fri, September 14, 2018
Economy | By

Volkswagen to stop making iconic Beetle

Volkswagen to stop making iconic Beetle

It's a move the company has taken with the similarly iconic VW Bus, which the company made a decision to revamp in 2017. Perhaps it can take another in its stride.

The German auto maker said the last vehicle would be made in Mexico next year, at the only factory still manufacturing the auto.

The Beetle's demise was announced in March but it was unclear at the time how long the stay of execution would last.

In 1933 Nazi leader Adolf Hitler commissioned Porsche to develop a "Peoples Car", with the specifics that the vehicle would be able to seat two adults and two children, with room for their luggage, and be able to cruise at around 62mph.

The Beetle was an instant hit when it went back on sale as the New Beetle in Canada in March, 1998, but sales of passenger cars over all in Canada now represent less than 30 per cent of the market amid the boom in crossover sales.

The end of the Beetle comes at a turning point for Volkswagen.

Its fame was solidified with Walt Disney's 1968 film "The Love Bug", which features a anthropomorphic Beetle named Herbie that makes a splash on the California racing circuit.


Other available colors for the Final Edition Beetles include: Deep Black Pearl, Platinum Gray and Pure White.

Volkswagen sold 11,151 Beetles during the first eight months of 2018, down 2.2% from the same period a year earlier. The last one will roll off the line from the company's factory in the state of Puebla, Mexico, in July 2019.

Final Edition models are available only in Safari Uni (which started life as Harvest Moon Beige on the original New Beetle) and Stonewashed Blue (recently featured on the Beetle Denim).

Volkswagen has announced it will end production of the Beetle in 2019. But production of the bug was later taken up by the allies after World War II, and the vehicle came to America in 1949.

According to VW Vortex, VIN information submitted to the US National Highway Transport Safety Administration (NHTSA) confirms a Final Edition will be brought into the U.S. as a farewell to the (second-generation) New Beetle, as Volkswagen prepares to push into the world of electric power with its ID brand.

"I would say 'never say never, '" VW of America CEO Hinrich Woebcken said in a statement.

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