Published: Sun, September 23, 2018
Economy | By

Cathay Pacific spells own name wrong on new plane

Cathay Pacific spells own name wrong on new plane

At least Cathay Pacific found it amusing too.

An airline has had to send a new plane back to the paint shop after the company's name was spelled incorrectly on it.

Hong Kong airline Cathay Pacific missed an "f" from "Pacific", with the livery reading "Cathay Paciic".

With the addition of Marketing Cloud, Hong Kong's flag carrier will focus on three key areas: acquiring new customers, personalizing all touch-points along the traveller's journey and getting a complete 360-degree view of the members of its Marco Polo loyalty program.

Cathay Pacific responded quickly, making light of the situation.

Cathay Pacific wrote: "Oops this special livery won't last long!" The company tweeted a picture of the mistake, saying the jet was headed back to the shop.

While the company makes it sound as if this was an honest mistake, industry insiders whisper that the spacing is the tell-tale sign that it wasn't.

Some were unamused by the mishap. "Maybe have your painters be literate in English", Suleman Siddiqui, wrote on the Hong Kong Aviation Discussion Board Facebook forum. "That would be a good idea".

The error is likely to cost several thousand pounds to correct, the South China Morning Post reported.

Social media users saw the amusing side, however.

Another suggested that the airline simply, "put a little ^ and an f above it".

Like this: