Published: Fri, October 12, 2018
Tech | By

Apple quietly acquires Spektral, a Danish computer vision firm

Apple quietly acquires Spektral, a Danish computer vision firm

Apple is known to be keen to get ahead in the field of augmented reality (AR), and Apple Insider speculates that this may be behind the acquisition.

According to the report which has been revealed that Apple Inc. past year quietly acquired a Copenhagen-based machine learning startup which is known by the name as Spektral for $30 million.

This Spektral got its start by developing a software with a technique called "CUTOUT", that allowed photographers to digitally pluck an individual down to the stray hairs from one green screen such as background and plunk them down in front of another. Well, Spektral's website - which is surprisingly still up - notes that the company in 2016 began harnessing its technology to facilitate the creation of "mixed reality content for video in real time". It offered a way to do in the digital cloud something photographers once did by hand with film and later did by mouse in photo editing software. It's touted as efficient enough to process footage from a smartphone's camera in real time at a rate of 60 frames and using only the built-in graphics card.

Spektral, under its new name, raised $2.8 million previous year, according to TechCrunch.

Apple analyst, Ming-Chi Ku, has predicted that AR technology will be the next biggest development for the company.

The acquisition is suspected to have happened several months ago, with co-founder Toke Jansen's LinkedIn profile suggesting he has been a manager of computational imaging at Apple since December 2017.

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