Published: Fri, October 12, 2018
Tech | By

Instagram Comes Out With AI Tools to Tackle Online Bullying

Instagram Comes Out With AI Tools to Tackle Online Bullying

Facebook-owned photo sharing platform Instagram on Tuesday announced their latest tools to help combat bullying, including a new way to identify and report bullying in photos.

While Instagram sees the act of curbing bullying incidents an important step, it also wants to take things further by introducing a new camera effect to spread kindness on the platform.

Instagram already has the ability to report bullying content, but it is building upon the feature using machine learning.

Let's face it: Online bullying has become common with the growing popularity of social networking platforms like Facebook, Twitter and Instagram.

According to a spokesperson, the new tech will be able to detect bullying in photos and captions. The Artificial Intelligence integrated within the app automatically detects inappropriate behavior and sends it for review to community moderators, thus lessening the occurrence of bullying.

The tool - according to the company - will be more beneficial in removing bullying.

Following the departure of Instagram's co-founders Kevin Systrom and Mike Krieger in September, newly appointed VP of product Adam Mosseri wrote in a blog post: "As the new head of Instagram, I'm proud to build on our commitment to making Instagram a kind and safe community for everyone". Users are encouraged to tag a friend when using it. If you switch it on over to the rear camera, you can add a filter featuring the hashtag #kindcomments, and examples of these in multiple languages.

This move seems to follow the company's announcement earlier this year that it would filter out bullying comments on its site through a feature that detects and blocks these comments altogether.

The tools work by banning bullying comments on Instagram live videos, but also by scanning photos users post for content that might be bullying or hate speech. This also includes comparison photos wherein users could post split-screen photos comparing someone in a negative way.

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