Published: Wed, October 24, 2018
Economy | By

Sick of your Tesla? Dyson promises an electric vehicle that won’t suck

Sick of your Tesla? Dyson promises an electric vehicle that won’t suck

The British vacuum cleaner company has announced that it will build an automotive factory in Singapore, where it will assemble its first electric vehicle.

The company, best known for its vacuum cleaners and other domestic appliances, revealed previous year that it has been working on developing an electric vehicle.

Dyson is taking another step toward making an electric vehicle.

Dyson announced his decision to launch electric cars past year - a sector in which the company will face stiff competition from established players.

The company says the bespoke manufacturing facility is due for completion in 2020 and is part of a 2.5 billion pound (US$3.2 billion) investment in new technology globally.

Dyson already manufactures electric motors for its other products, such as vacuum cleaners and fans, in Singapore, where it employs 1,100 staff.


It's no secret that Dyson is venturing into the electric vehicle market, and the latest news from multiple news sources, including BBC News, The Verge and Autocar, is that the British appliance maker has zeroed in on a production site - and it's Singapore. "Singapore also offers access to high-growth markets as well as an extensive supply chain and a highly-skilled workforce", Rowan said.

Rowan also highlighted the availability of engineering talent in Singapore, in spite of its "comparatively high cost base".

Rowan added that Dyson's existing footprint in Singapore, combined with Singapore's significant advanced manufacturing expertise, made it a frontrunner. "It is therefore the right place to make high-quality technology loaded machines, and the right place to make our electric vehicle", he said.

Dyson told AFP in an interview earlier this year that electric cars were already available to order and the manufacturing location would be either in Britain or Asia.

Singapore has a free trade agreement with China, now the world's largest market for electric cars.

But it comes despite billionaire chairman and founder Sir James Dyson being one of the loudest business backers of Brexit and who has claimed it was a unique chance to "supercharge" the economy.

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