Published: Thu, November 01, 2018
Science | By

Almost 300 companies agree to eradicate plastic waste at its source

Almost 300 companies agree to eradicate plastic waste at its source

Businesses that have signed up will publish annual data on their progress to ensure transparency with the public and drive momentum.

All of the organizations plan to make 100 percent of their plastic packaging either reusable, recyclable, or compostable within seven years.

"The global commitment aims to create "a new normal" for plastic packaging", the foundation said in a statement received by the Jakarta Globe.

Signatories, which include numerous world's largest packaging producers, brands, retailers and recyclers, represent 20% of all plastic packaging produced globally. The foundation said five venture capital firms have pledged more than $200 million toward creating a circular economy for plastics. But plastic should never become a waste product, it should retain its economic value.

Big brands from Coke to Kellogg yesterday pledged to cut all plastic waste from their operations in what the United Nations called the most ambitious effort yet to fight plastic pollution.

The initiative, run by the Ellen MacArthur Foundation and UN Environment, received 250 signatures, including from the likes of Danone, L'Oréal, Mars Incorporated, PepsiCo, The Coca-Cola Company, Unilever, Pernod Ricard, and Nestlé. We want to act and lead by example.

"This Global Commitment is a step-change we urgently need in order to move from a linear to a circular economy".

In order to effectively incentivise a sufficient number of Indonesia's estimated 28 million people living in poverty, Plastic Bank uses a blockchain solution linked to a mobile app that reliably rewards individual plastic collectors for the amount of plastic they bring into collection centres using digital tokens instead of cash.

A number of global governments, including - among others - France, the United Kingdom and Portugal, added their weight to the approach.


Austin Resource Recovery recently launched the #IStillBringIt education campaign to encourage Austinites to continue their use of reusable bags, and will continue to encourage voluntary prohibition of single-use plastic products.

The foundation calculated that how much of this plastic waste is sent to landfill as well as how much vanishes into the environment.

Does it go far enough?

Julian Kirby, plastics campaigner of Friends of the Earth, an worldwide network of environmental organizations, said: "It's encouraging that more firms and governments are listening to public demands to curb plastic waste and are pledging to act".

The group said the three brands were responsible for 64% of all plastic pollution that had been identified in cleanups.

The New Plastics Economy Global Commitment was designed based on findings that more than 8.3 billion tons of plastic have been produced since the early 1950s.

Nevertheless, some are concerned that the pledge is not ambitious enough.

Plastic is ruining our oceans. Just because something is recyclable, it doesn't mean it will actually be recycled. We see it as critical that ecostore is part of the concerted response to address today's plastics challenge. Waste, pollution and greenhouse gas emissions are designed out of the system.

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