Published: Mon, November 05, 2018
Economy | By

Amazon drops $25 free shipping minimum for holidays

Amazon drops $25 free shipping minimum for holidays

The online retailer announced that starting today, November 5, all US-based Amazon customers can get free shipping with no minimum purchase amount. Prime membership is not required, although paid subscribers get free same-day delivery when possible.

While Amazon's offer notably doesn't include two-day shipping, the e-commerce giant appears to be relying on its much larger assortment of goods to draw in customers.

These will be available in "limited quantities" according to Amazon, meaning customers will need to act fast to take advantage of the offers.

It marks the first time in recent memory Amazon has removed the minimum order requirement promotionally for its free super-saver shipping tier, which has gone up and down over the years, from a high of $49 to its current low of $25. Most notably, Target announced it is offering all of its customers free two-day shipping until December 22 with no order minimum.

Prime members already receive free shipping.

Amazon has insisted new offers will emerge "as often as every five minutes", meaning those who want the best offers will need to stay glued to the site.

Amazon has seemingly reacted to pressure from rivals before. Walmart, which offers free two-day shipping on orders over $35, told reporters after the Target announcement that it has no plans to change its shipping policy.

With the all-important holiday season kicking off around Thanksgiving later this month, retailers are jockeying for customers' dollars and hoping to outpace Amazon, which takes up almost 50 cents of each dollar spent online in the US.

Those who subscribe to the service will "have an exclusive 30-minute early access period to all Lightning Deals", Amazon explained. Forrester Research is predicting 14% sales growth online but only 1.7% growth in stores.

Amazon needs to pump up sales after the company's revenue projection for the rest of the year fell below some wall street analysts' estimates.

Retailers can expect a robust holiday shopping spree this year.

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