Published: Wed, November 07, 2018
Tech | By

7-Eleven joins cashierless trend with grab-and-go test

7-Eleven joins cashierless trend with grab-and-go test

"If the store a customer enters offers Scan & Pay, geofencing means that the shopper automatically sees this option on their app", said Singh in an interview with Retail TouchPoints.

The Irving, Texas-based company's chief digital officer Gurmeet Singh said this is a "convenience play, ' a way to lure customers by enabling them to get in and out of the store faster, especially during peak morning and late-afternoon times".

Users pay for purchases using Apple Pay, Google Pay or a traditional debit or credit card.

The payment feature is integrated within the 7Rewards loyalty program, allowing customers to earn and redeem any available 7Rewards loyalty program points or coupons. The app can be used for all purchases, except those requiring proof of age, such a lottery tickets, cigarettes, alcohol as well as hot foods and financial services. How can we make every 7-Eleven a breeze?

7-Eleven is launching a scan-and-go option at 14 stores in Dallas on Wednesday, with plans to expand it to other USA cities in 2019, in an effort to make the convenience store chain more convenient. Amazon reportedly is considering plans to open up to 3,000 cashierless Amazon Go stores by 2021. Once the payment goes through, the app will give customers a QR code that they'll have to scan at a confirmation station before leaving the store. The company, which operates more than 65,000 stores in 17 countries, is now piloting Scan & Pay in 14 Dallas stores.

7-Eleven (SVNDF) has around 11,800 stores in North America, and it plans to expand scan-and-pay to more stores.

It had a 28% share of the US convenience store market past year, more than four times the 6% share held by No. 2 Wawa, according to Euromonitor. The first Amazon Go debuted at the company's Seattle headquarters in 2016 but opened to the public this past January. "7-Eleven continues to redefine convenience by providing frictionless experiences for our customers with Scan & Pay".

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