Published: Fri, January 11, 2019

Amazon launches new free movies and TV streaming channel through IMDB

Amazon launches new free movies and TV streaming channel through IMDB

Amazon says that Freedive works on Fire TV devices - and indeed it does - but it also works just fine through the Amazon Prime Video app on all the places we've tried it - Android, iOS, Roku, etc.

Freedive is promising shows like Heroes, The Bachelor and Without a Trace, as well as movies like The Last Samurai, Memento and Awakenings.

If a title is available to stream on the new service, you'll see a "Watch for free on IMDb Freedive" button on IMDb's desktop site that will launch the movie or show on your computer.

Unlike streaming services like Netflix and Prime Video, IMDb Freedive does not require a subscription, and is instead supported by ads, according to a press release. Freedive is free, but its offering of full-length movies and TV shows does come with ads.

IMDb, which started as a repository for Hollywood credits, has morphed into an entertainment destination in its own right, and it has been a draw for advertisers, which can run video ads that takeover the homepage.

Col Needham, founder and CEO of IMDb, said in a statement that Freedive will eventually be made available more widely, including on IMDb's mobile apps.

IMDb claims it has 250 million unique visitors a month looking up information about more than five million movies and shows.

IMDb had already been featuring short-form original series, trailers and celebrity interviews for years.

Amazon is diving into the free streaming video pool. It's a US -only thing for now. Meanwhile, Amazon's entire ad business has been growing rapidly, and it is now the No. 3 digital ad company in the USA, according to eMarketer.

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