Published: Fri, January 11, 2019
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LG Signature OLED TV R literally rolls up inside its own base

LG Signature OLED TV R literally rolls up inside its own base

After dropping some details on their 2019 TV offering a few days ago and showing off their first 8K TV at IFA, LG officially unveiled its first commercial-grade 8K OLED TV: the Z9 OLED.

LG showed flexible displays and OLED screens for several exhibitions CES, but it was just a demonstration and nothing more. The company plans to release the new TV this year.

Moving down to 4K UHD, the company is debuting something called Crystal Motion OLED in a 65 inch display, which is said to have the world's fastest MPRT (Motion Picture Response Time) of 3.5 milliseconds.

LG are also using the deep learning capabilities to enhance sound quality. The set features full 4K Ultra HD resolution with support for High Dynamic Range (HDR) and a 4.2 channel sound bar with 100 watts of peak output.

With the growing popularity of OLED (organic light-emitting diode) technology in the premium TV market, LG Display is confident of maintaining a competitive edge over Quantum Dot OLED (QD OLED) panels to be produced by domestic rival Samsung Display. The fact that LG SIGNATURE OLED TV R can transform itself to offer three different viewing options - Full View, Line View and Zero View - allows customers to use the TV in ways that were impossible before the development of OLED technology.

The new Smart rollable TV is named as LG Signature OLED TV R (model 65R9).

This year, companies including LG, Samsung, and Sony showed-off their latest prototypes at the annual consumer electronics show. With support for Apple's AirPlay 2, users can easily play videos from iTunes and other video apps, music, photos and directly from Apple devices.

In terms of sound quality, LG has implemented a new AI Sound mode that really upgrades the forward-firing speaker's audio performance by virtualizing it for a larger space.

LG did not disclose pricing for the roll-up television. Users can use their own voice to get things done with Amazon Alexa, a new addition to LG's AI TV lineup in 2019, and the support of Apple AirPlay 2 and HomeKit.

LG is keen to make the TV the centrepiece of a connected living room and is leading the charge when it comes to imbuing its TVs with third party smart assistants.

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