Published: Fri, January 11, 2019
Tech | By

New software cracking down on Netflix accounting sharing

New software cracking down on Netflix accounting sharing

But it is no secret that many users of the service share their password with family, friends or significant others so they can indulge in Netflix's deluge of content.

British firm Synamedia uses machine learning to spot shared passwords on streaming services like Netflix and HBO and rat out the offending users.

Subscribers detected having multiple users would be offered a premium shared account service that includes a pre-authorised level of password sharing and a higher number of simultaneous users.

Synamedia presented the technology at the CES 2019 conference in Las Vegas. According to The Daily Mail, Synamedia's AI-powered system is created to track down and analyze which users are logged in at different locations, quickly being able to flag accounts that are being shared.

It looks for a pattern that might help detect a shared password and it also gives the service provider a probability score (a probable number about how certain the system is of the password being shared).

According to research, around 26 percent of millennials share their log-in information for streaming services.

It predicts that by 2021, credentials sharing will account for £7.8billion of losses in pay-TV revenues.


It uses behavioral analytics and machine learning to track how many people are logged into a single account, as well as where they log in from.

"Casual credentials sharing is becoming too expensive to ignore", said Jean Marc Racine of Synamedia.

This platform then analyses data from all users, which depends on many factors, like the location of the account that has been accessed, what content is being watched, and through which device, etc.

It is expected anything from sending an email alerting the user to more premium account models that allow more than one person to access the service to a complete account ban entirely are possible repercussions.

You'd better watch The Haunting of Hill House while you still have the chance.

This story originally appeared in The Sun.

Like this: