Published: Sat, January 12, 2019
Economy | By

Cadillac Is Launching an EV and Will Lead GM's Electrification Push

Cadillac Is Launching an EV and Will Lead GM's Electrification Push

Cadillac is planning to launch a new Tesla-fighting electric model, Reuters reports, as General Motors plans to turn the luxury marque into its EV flagship brand.

GM also said that Cadillac will be the company's leading EV brand, meaning that this new model likely won't be the last EV to join Cadillac's lineup. The vehicle platform is the basis for vehicle underpinnings, including the battery system and other structural and mechanical parts.

GM hasn't yet said whether that first Cadillac EV will be a sedan, coupe or crossover, nor where it will be built.

A GM spokesman declined to comment. GM announced past year it was ending production of the plug-in Volt as well as a low-selling plug-in Cadillac CT6, even as it moved to boost EV spending.

The Chevrolet Volt (top) is being discontinued in favor of vehicles built on fully electric platforms like the Chevrolet Bolt's (bottom).

The biggest carmaker in the United States two years ago announced EV manufacturing plans that included building a dedicated electric vehicle architecture and launching it by 2021 along with a battery system, with the two to be used to develop at 20 new electric models in both the USA and China, the world's largest EV market. These will range from a compact SUV, to a large seven-seat luxury crossover and a large commercial van. The extra injection into Cadillac should make the brand a leader for electric technology. He left GM in April. Cadillac sales in China are on the rise, with the figure previous year exceeding 200,000 for the first time, Reuters notes.

After four years of record or near record U.S. sales of about 17 million vehicles, GM said Friday it expects 2019's numbers to be in that range, and that it sees the Chinese market holding up with about 27 million sales.

Barra said in 2017 the company plans to introduce at least 10 new electric or hybrid vehicles to the Chinese market by 2020. An electric vehicle would hopefully bump those numbers up even further.

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