Published: Mon, January 14, 2019
Economy | By

Samsung’s new Galaxy M phones aim to take on cheap Chinese rivals

Samsung’s new Galaxy M phones aim to take on cheap Chinese rivals

The series will be targetted towards the country's millennials, hence the nomenclature, "M".

Samsung's new Galaxy M budget line has already been outed, and we expect to see the Galaxy M10, Galaxy M20 and Galaxy M30 surface within weeks. Samsung's press not defines the Galaxy M series as a new range of smartphones with "powerful display, powerful camera, powerful battery and a powerful processor helping the smartphones deliver power-packed performance for young millenials".

It is believed that Samsung's online sales account for the double-digit percentage of the overall revenue turnover from the mobile division for the company.

Xiaomi has managed to maintain a steady lead over Samsung for over a year now, with a 27.3% market share compared to its rival's 22.6% in the July-September 2018 period, buoyed by a almost 50% share in the online segment and rapid expansion in its bricks-andmortar channel as well, according to IDC. The South Korean giant is all set to replace the Galaxy On-series and J-series smartphones with its new Galaxy M-series.

Asked if the latest series will help the company drive volumes and get more market share, Warsi said: "market share is a by-product of various actions and business efforts that go in".

He said that Samsung finished the October-December 2018 quarter with 40% market share by value, as per GFK data, with a "healthy growth over the previous year".

Samsung has confirmed its Galaxy M series will make its official debut on January 28.

"The M series has been built around and incepted around Indian millennial consumers", Asim Warsi said, adding that the phones will be rolled out globally after the Indian launch at the end of January. The M20 is also said to be the first Samsung phone to house a 5,000mAh battery. Warsi did not offer any specifics about the devices. Inside, it is expected come with Exynos 7885 CPU with 3GB RAM, 32GB/64GB storage, 13MP+5 MP dual camera on the back, an 8MP snapper on the front and a massive 5000mAh battery, which will be more than enough to keep the phone running for more than one-and-half day under mixed usage.

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