Published: Thu, February 07, 2019

We Will Use Beautiful Curvy Women As Strategy To Promote Tourism

We Will Use Beautiful Curvy Women As Strategy To Promote Tourism

'The victor of the Miss Curvy contest was to be part of our tourism campaign brand using beauty as one other product of tourism'.

Uganda's tourism minister has suggested showcasing curvy women in order to attract more visitors.

Part of the plan is to market Ugandan women in a beauty pageant, Miss Curvy Uganda, to be held in June.

"We have naturally endowed, nice-looking women who are awesome to look at", Ugandan news site Daily Monitor quoted him as saying. "Why don't we use these people as a strategy to promote our tourism industry?", Kiwanda wondered as he pointed at the ladies.

Mr Kiwanda unveiled the initiative, part of the Tulambule (let's explore) promotion, at Mestil Hotel in Kampala by waving a flag while women in sleek and tight-fitting clothing walked around the poolside taking pictures with the event organisers including with the junior minister.

"It is an exceptional event that will see young ladies showcase their attractive curves and intellect", she said, adding that only women aged between 18 and 35 are eligible to participate.

Tourism is a top foreign exchange earner for Uganda.

Sexy women is the latest aspect Tourism ministry hopes will generate more revenue.


"Miss Curvy is an event that will bring out the endowment of the real African woman".

But the tourism minister is now facing accusations that his initiative is promoting sex tourism with women asserting that the pageant depicts them as sex objects.

But in a statement, Kiwanda says the concept of Miss Curvy Uganda is no different from other beauty pageants that only celebrate slender and slim women.

"It is not the right approach".

"If you see a Munyankole woman with curves, there is a story behind that... Though there should have had better things to look at".

"Together with my colleagues of Uganda Women Parliamentary Association, we condemn acts of objectifying and dehumanising women".

But Ugandan women were outraged at the proposal and have called for Kiwanda's resignation.

Like this: