Published: Fri, February 08, 2019
Economy | By

Lagonda Teases New All Terrain Concept Ahead Of Geneva Reveal

Lagonda Teases New All Terrain Concept Ahead Of Geneva Reveal

More importantly, it'll be the hub for Aston Martin's electrification work.

Aston Martin is bringing out the big guns for the Geneva International Motor Show, where it plans to unveil the fully electric Lagonda All-Terrain Concept SUV. Like the original Lagonda, it was an angular affair, dividing opinion but never relenting when it came to luxury or, indeed, power. The vehicle, of course, will also come with the carmaker's new fully-electric powertrain technologies.

Once in the real world, it'll find itself sitting on architecture closely related that that of Aston Martin's fossil-fueled DBX, a vehicle with which it'll share the new St Athan production line when manufacturing begins in 2021.

Aston Martin relaunched the Lagonda sub-brand a year ago and graced the Geneva International Motor Show with a surprise debut of the Lagonda Vision Concept.

But don't worry, there will still be plenty of more traditional products on the Aston Martin stand.


Expect lots of carbon fibre details and exquisite leatherwork.

Marek Reichman, Aston Martin EVP and chief creative officer, said of the Lagonda Vision Concept that, "the Lagonda SUV will retain the boldness of the Vision Concept". A range figure of 400 miles was quoted by Aston, alongside a rapid wireless charge of the battery pack in just 15 minutes.

The first model Lagonda will put into production, the All-Terrain Concept bears the bold hallmarks of the Vision Concept. Having been teased last spring, we already know it will borrow heavily from the design language previewed by Vision Concept.

"The Lagonda All-Terrain Concept offers explicit clues regarding what will be the first Lagonda model to enter production and further demonstrates how Lagonda's zero emission powertrain enables us to create spectacular cars that will radically redefine their sectors of the market", said Andy Palmer, Aston Martin Lagonda president and group CEO. Aston Martin intends to put the concept that we will see in Geneva into production - the first of several models planned - including one that was previewed in Geneva past year and was decidedly not an SUV.

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