Published: Sat, March 16, 2019
Tech | By

Google releases 2018 'Bad Ads Report'

Google releases 2018 'Bad Ads Report'

In 2018 alone, the tech giant took down over 2.3 billion bad ads for "violations of both new and existing policies", which makes it almost six million bad ads every day.

"Using improved machine learning technology, we were able to identify and terminate almost one million bad advertiser accounts, nearly double the amount we terminated in 2017", Google shared on its blog post. In April, the company is all set to launch a new policy manager to give tips to advertisers to avoid common mistakes.

Nearly 734,000 publishers and app developers were terminated from the Google ad network and ads were completely removed from nearly 1.5 million apps and nearly 28 million pages that violated the publisher policies, the company said in a statement.

This effectively means that the internet giant banned around six million bad ads on a daily basis. And, every year, through our "Bad Ads Report", we share key actions and data to keep the ecosystem safe through our policies across platforms. That's about double the number as past year, Scott Spencer, Google's director of sustainable ads, said in a blog post.

Last year, Google undertook multiple steps to tackle misleading ads on its platform.


In total, Google created 31 new ad policies to stop bad ads in problematic areas related to, ticket resellers, third-party, and local services such as bail bonds and addiction treatment facilities. It also removed around 58.8 million advertisements for phishing scams from its network. They also added 330 detection classifiers to help Google better detect "badness" at the page level in 2018.

It's also regularly updating its ad policies, which can sometimes catch up good actors.

In terms of misinformation, Google removed ads from around 1.2 million pages, over 22,000 apps, and almost 15,000 sites across its ad network for violations of policies directed at misrepresentative, hateful or other low-quality content.

Finally, Google said it had worked closely with the Federal Bureau of Investigation and the cybersecurity firm White Ops to take down 3ve, "one of the largest and most complex global ad fraud operations we've ever seen".

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