Published: Wed, May 15, 2019

Why is popular YouTuber James Charles losing million of subscribers?

Why is popular YouTuber James Charles losing million of subscribers?

Why is James Charles losing all of these subs?

While James Charles continues to hemorrhage YouTube subscribers at an unprecedented rate, the beauty vlogger who exposed Charles has benefitted-at least with her subscriber count.

Since the video was uploaded, about 3 million of Charles' 16 million fans have stopped following his YouTube channel.

It was Tati herself though, that delivered the most scathing message of all, and insisted that her issues with James go beyond the vitamin controversy.

After her video went viral, racking up about 40 million views, she gained almost 3.7 million subscribers in the following four days. Of course, the variance in YouTube views is due to 12- to 14-year-olds, who make up a majority of Charles' audience.

Only last week the 19-year-old was attending the Met Gala, now he's in the midst of the biggest social media fallout we've ever seen and his fans are dropping like flies. Charles has often claimed Westbrook was the reason he got into makeup. He even did her makeup for her wedding.

The catalyst was Charles' recent ad with Sugar Bear Hair supplements, which is a direct competitor to Westbrook's supplement Halo Beauty.

After the Bye Sister video by Westbrook was posted, singer Zara Larsson commented to share her own experience, saying James hit on her boyfriend Brian H Whittaker.


The feud between James Charles and Tati Westbrook has caused her to take a break from YouTube for a little while.

On May 10, Westbrook published her own 45-minute video sharing details of their relationship and how she and her husband helped launch Charles' career. This included, Westbrook said, James making advances on men he knew to be straight, manipulating others' sexuality, and speaking crassly about sex in front of her friends and family.

Charles has disappeared from the spotlight in the past couple of days-understandably so- and Westbrook has been rather quiet as well.

Charles responded with his own video on Friday, apologizing to Westbrook and addressing the allegations she made.

"I think it's important to allow others to learn and grow, and unfortunately, being in the public eye, I'm doing that in front of millions of people, but at the same time, I've been able to learn so many valuable lessons early on that I may not have never really learned otherwise". "I haven't always done the best job of that, I can admit that", he added. "And I need to say that publicly so that this chapter will be closed".

In a social media universe where sponsored posts are abounding and no longer reserved for users with the largest followings, the drama over a single gummy vitamin affiliate link seems contrived, if not silly.

She typically uploads five YouTube videos a week.

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