Published: Thu, June 13, 2019
Economy | By

Facebook launches new market research app after pulling similar app in January

Facebook launches new market research app after pulling similar app in January

The Study app will not collect user ID's, passwords, or content stored on your phone.

Facebook will be using services from Applause that will oversee the registration process, all compensation to the users, and customer support.

If you've been uncertain about whether Facebook is studying your every move, and what it knows about you, there's a new way to be sure - by telling Facebook everything, and getting some sweet, sweet cash in exchange. Although the Study app will only be released to the USA and India at first, it will soon be rolled out to more countries.

The Study app will only be available on the Google Play store. We're offering transparency, compensating all participants, and keeping people's information safe and secure. The users will be provided the description of what will be collected and how the collected data will be used.

Essentially, it's market research to see how Facebook can have an edge over other social networking mobile apps.

Facebook has launched a new app that will pay users to allow the social network to collect data on how people use their device and the apps downloaded to it.


The company previously rolled out two similar apps that tracked what activities people did on their phones. "What a concept." Facebook also is now sensitive to the use of teen data and will require that those installing Study be 18 years of age or older. They'll also have the opportunity to review the information they're sharing with us.

The company's product manager, Sagee Ben-Zedeff, assured users that Facebook won't sell any of the data to third parties, or use it for ad targeting.

What it will do, Cottrell suspects, is give Facebook further advantage over competitors because it will be able to tell how long apps are being used, and even which features within them are most popular.

"We did not review all of the data to determine whether it contained health or financial data", a Facebook spokesperson said.

The other app, called Onavo Protect, was a virtual private network service used to keep information private in public settings - but it was also collecting information about app usage and sending it to Facebook. Which means that Facebook will target certain users for this market research study and it's not open for all.

Like this: